The Gallup organization calls them signature themes. I call them compulsions. Either way, they seem to drive me the way table scraps and doggie derrieres draw my dachshund’s nose.
A couple of my signature themes – identified by Gallup’s StrengthsFinder 2.0 – are Connectedness and Analytical.
|Things happen for a reason. You are sure of it … because in your soul you know that we are all connected. … You are a bridge builder for people of different cultures.|
You like data because they are value free. They have no agenda. Armed with these data, you search for patterns and connections.
So it is no surprise that as I sit in Indianapolis’ Central Library with nothing particular to blog about, I’ll feed my compulsions. On the analytical side, I must confess to checking my blog site stats daily. I’m obsessed with knowing what you’re reading and what search engine phrases got you there. So, me being me, I loaded the site stats into a spreadsheet and made a bunch of pivot tables.
|Marketing & Media||69%||50%|
|Faith & Life||31%||50%|
My concept of Relational Gravity tells me these numbers are purely a barometer of success in connecting with my readers. The numbers say that what I most like to write about – faith and life – apparently makes little connection; while my thinking on marketing and the media seems to draw you in.
So, as blogging is at least a little narcissistic, I’m conflicted. You’re not particularly drawn to my writing on faith and life, and I find no evidence that my attempts at humor make any difference in readership.
For Heaven’s sake, I attended grad school courses on the ministry of writing taught by author and humorist, Tom Mullen. This blog is a small attempt to live down the fact that I’m one of his least prolific students. (It’s not Tom’s fault, I sat right next to Phil Gulley in class, and he’s landed on the New York Times bestseller list.)
At the same time, my ego is a bit relieved that what I’ve written on media and marketing is of at least some interest. After all, I’ve put 23 years into this career, plus grad school, and earned a handful of awards in journalism and marketing.
So, should I write more of what you’re reading or more of what moves my spirit? I’m thinking I’ll keep doing both.
But, today it’s time for a new blog entry, and I’m writing what I darn well please. If you don’t like it dear readers – both of you – you can find another blog. << Humor Alert>>